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Soft toys

Edie & Joe soft toys are designed to comfort from a young age. The fabrics are soft, they are squishy to hold and they are certainly not rigid toys meant for the shelf. Designed to grow with your little one, they help them to develop their motor skills, as well as open up their imagination. They are made with the intention of being loved from day one, to be cuddled and squeezed, pulled about and dragged by the leg on the wildest adventures.

Made from soft jersey knits, not your usual plush fabrics, Edie & Joe soft toys are desirable for any little one.

These loveable characters are modern in design and make the perfect cuddling companion, not to mention they are utterly adorable!

With the option to personalise with an embroidered name, they are a super special gift and are keepsakes to love forever.