Edie & Joe founder, Lauren, is a fashion design graduate with years of experience in the clothing industry. Outside of work, sewing, pattern cutting and designing has always been more than just a hobby, it was only a matter of time before it became a business...
The first bunny soft toy was made as a Christmas gift in 2013 and was named Flopsy. From this first Instagram post it became so popular that it inspired the launch of the Edie & Joe brand on Etsy in June 2015.
The product range has since grown, and we now stock a variety of different animal soft toys as well as nursery decorations such as bunting, mobiles & cushions. All of our products are handmade in England and are unique to each customer. Offering a choice of colours and fabrics with the option to have any product personalised is what makes Edie & Joe so special. The best feeling is knowing we have put a smile on a little one's face, and created something they can cherish forever.
From a small idea to a growing brand, we are excited to see what the future holds for Edie & Joe whilst continuing to spread the happiness!